Where the Rubber Hits the Road

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Meaning:

Where the Rubber Hits the Road means the truth about facts or realities, where theory is put into practice.

Origin:

This phrase has not been around for long, and it started out with good cars and how well they would work once they were driven. However, the term quickly turned into an idiom.

The phrase is also associated with males more than females. It was first written in 1956 in an article in the Minneapolis Morning Tribune, After Last Night, by Will Jones, it read:

“How to Talk like a man in a very dark gray flannel suit

“Let’s get down where the rubber meets the road.””

This phrase is from the jargon of the advertising business—jargon in which let’s get down (to) where the rubber meets the road meant how much is it going to cost?

Example:

Today we still use the phrase where the rubber hits the road to say, let’s stop talking about things that are not important and get to the real facts. An example sentence is:

"The sales team is where the rubber meets the road in every competitive business"

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